Dot.What?! 
"There are four times as many mobile phones as there are PCs in the world." [mtld.mobi]
Q: What is a dotMobi?
A: ".mobi is a top-level domain (TLD) approved by ICANN, the Internet Corporation for Assigned Names and Numbers. .mobi is unique – it is the first top level domain dedicated to delivering the internet to the mobile phone. .mobi is sponsored by a consortium of companies which includes the most prominent mobile and Internet players in the world" [mtld.mobi].
For NFHiB, dotMobi at NFH.mobi is a very exciting and unique opportunity. For the first time, we can create and deliver fast, accessible and consistent content to Neighbours From Hell in Britain users who are on the go and mobile.
